Bon Iver's manager announces run for Congress with new 'Wisconsin' video

Bon Iver’s fellow Wisconsinite and manager, Kyle Frenette, recently announced he will be running for Congress. Last Thursday (February 22), Frenette publicly announced his candidacy with a goosebump-inducing promotional video, filled with the plaid shirts, hard work, snowy scenery, and family ties that support his hometown.

The best part? The soundtrack to the promo video is the band's very own track 'Wisconsin' from their 2007 album, For Emma, Forever Ago. 

The song seems to be quite appropriate. If Frenette wins the election, he would unseat Republican Sean Duffy, the current Representative of Wisconsin’s 7th District, who also happens to be a big-time Trump supporter, reports Variety.

The video is accompanied by a tweet that reads, “I’ve decided I’m going to run for Congress because there’s so much more that can be done with the right leadership. Watch, read, listen, and engage: #OurFuture depends on it.” 

Frenette narrates the promo, titled A Phone Call To Wisconsin, as if he’s leaving a voicemail to the state of Wisconsin. “Hey, it’s Kyle. I just got back into town and wanted to call and see how you’ve been,” he addresses the Midwestern state.

Frenette then acknowledges his time away from home, traveling and managing Bon Iver, but says that now "We’ve got a lot of work to do around here."

“People are having to work harder and harder and they don’t have much to show for it. It’s not what it used to be like, growing up in Wisconsin.” he continues.

And cue the inimitable falsetto from frontman Justin Vernon! All in all, it makes for a very compelling promo video, one that comes across as surprisingly genuine in spite of the fact that it obviously lean's heavily on Bon Iver's already growing popularity. Watch the video below and find more details of the campaign on the official website:

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Suraj Prabhu


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