Dolce & Gabbana showcase bag collection through drones instead of models at the Milan runway

Fashion powerhouse Dolce & Gabbana are really taking standing out seriously and so for the recent Milan fashion show, they decided to skip the age-old tradition of models walking the runway and replace it with machines, drones to be exact. 

(Source: Instagram)

Fret not, they weren't there for the whole show but D&G definitely grabbed eyeballs with this one. As the doors of the show opened, drones flew in one after another, carefully carrying one expensive D&G purse. The crowd is heard cheering as the Kendrick Lamar's All The Stars played as the score.The stage itself had white figurines of little baby cherubs flying under a huge golden sign that said, Fashion Devotion. There were also crosses all over the place - perhaps they will make a comeback like the olden rock n roll days? 

(Source: Instagram)

The drones were quite fashionable too - they each got an accessory crystal each in the center as they showcased the expensive designs in the fashion hotspot of the world. Watch the drone models here:  

This time, the fashion house went all out with their spirituality as fashion concept. After the drone show, the models walked in, wearing designs depicting spiritual symbolism. They had a lot of white designs and some even incorporated slogans like Fashion Devotion and Fashion Sinner. There was a lot of glitter in the outfits and sexy black lace, perhaps an ode to the sinful side of fashion.

There was some audience participation too. The people who attended the show were reportedly asked to turn off their WiFi signals so that they wouldn't cause interference with the machine models. Or they just wanted the audience to be really focused. We cannot begin to imagine how difficult that must have been for the people present - if you're at a D&G show and you didn't Instagram it, did it really happen? 

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Priyam Chhetri


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