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ALL33 on ‘Shark Tank’: What is the cost of Justin Bieber endorsed BackStrong Chair, who is the founder and is it really beneficial?

Before you raise any doubts, take a look at all the celebrities who have endorsed it, including Bruce Willis, Cindy Crawford, Paula Abdul, and Shaquille O'Neal!

Working long hours? Don't feel comfortable on your desk or bed? Facing back pain and body ailments? All you might need is a chair! “If you gotta sit, this is it...” pop star Justin Bieber said while promoting a BackStrong Chair for ‘Shark Tank’.

Even during a pandemic year, a local entrepreneur on ‘Shark Tank’ is living out the opportunity of a lifetime. The summary of the episode sketches out how CEO Bing Howenstein from Boulder, Colorado enlisted the help of a superstar to show off the merits of his innovative work-from-home necessity.

So what really is the chair? The ALL33 BackStrong C1 — a luxury ergonomic office chair — comes with an innovative rocking bucket seat that provides back support and posture control no matter your sitting angle. Before you raise any doubts, take a look at all the celebrities, athletes, and doctors who have endorsed it, including Bruce Willis, Cindy Crawford, Paula Abdul, Dr Travis Stork, Shaquille O'Neal and Bieber, of course! Isn't it incredible? 

What is ALL33 BackStrong Chair?

Dubbed “a Back Healing Station”, the chair comes with a 60 Day Guarantee that ensures 100% money back. The only chair in the world that allows natural movement of the pelvis and back — stimulating circulation, improving flexibility, and encouraging an increase of oxygenation and respiration — it has been designed by Dr Dennis Colonello, a world-renowned chiropractor and the current team chiropractor for the Los Angeles Clippers. 

Collonello joined forces with industrial designer Jim Grove to develop the first ergonomic office chair to utilize state-of-the-art Sit-In-Motion technology. After the wondrous ‘Shark Tank’ pitch was taped in the Fall of 2020, the company has recorded skyrocketing sales in recent months and is all set to launch several new products in 2021.

Who is CEO William ‘Bing’ Howenstein?

Starting off by making short movies in Los Angeles, Howenstein stepped into the tinsel town but soon diverged to other pursuits. Raised in Detroit, he earned a bachelor’s degree in History and Communication from Lehigh University and is still a Lions fan.

Making a shift from movie producer to entrepreneur, he brought a product to the market called Backjoy. From the garage to eight teams across the globe, he has grown multifold. Bing's trajectory hasn't been all smooth sailing as he was in deep trouble after his partner got into a serious car accident that left him running the business all by himself. Did you know his company was listed as the 51st fastest-growing company on Inc 500?

Backjoy’s mission is to fix the way the world sits, stands, sleeps and moves. Talking about the upcoming episode, he said, “It's definitely an exciting opportunity... We're looking forward to introducing the Shark's to a game-changing product that is at the center of how people are currently working and living during this crazy year.”

Is it really beneficial?

If you're going to put your money into it, you ought to know if it's worth it! Here are all the benefits listed on their official website.

Slouch Proof
Sit In Motion® Technology allows the saddle to react ergonomically, giving you lower thoracic support and ideal posture — reducing neck and shoulder pain — while softly cradling your lower back to relieve crucial pressure points.

One of A Kind
The BackStrong C1 is the only chair in the world that allows natural movement of the pelvis and back stimulating circulation, improving flexibility, and encouraging an increase of oxygenation and respiration. Includes foldaway arms that allow you to move closer to your desk and help you work with much less strain on your eyes.

What is the cost?

Best suited for the health-conscious, the ALL33 Backstrong C1 comes with a unique Sit-In Motion® technology to softly cradle your lower back and relieve crucial pressure points throughout your spine and body. Made with 100% recyclable materials, it may well be the first and only chair that can induce perfect posture for all 33 of your vertebrae! Get set to buy now as it can last forever with the replaceable seat cushion.

Two variants — BackStrong C1: Vegan Leather and BackStrong C1: Fabric — both are priced at $799 at a discounted price from its original $1,199. With delivery direct to your door and easy to assemble instructions, the office chair designed to suit your interiors comes in three different color patterns: black, red/black, and tan/black. What's more, you can choose from a fabric or vegan leather. 

Who will crack the deal?

With all the excitement around the ‘Shark Tank’ product, it's clear that it does clinch a remarkable deal. But who got it? Could it be Mark Cuban or Lori Greiner? Well, time will tell. Sharing a snippet from the much-awaited pitch, the official handle tweeted, “Are you ready for anything? Catch @justinbieber on an all-new #SharkTank tonight at 8|7c!”

‘Shark Tank’ Season 12 Episode 9 will premiere on January 8, 2021, from 8 pm ET to 9 pm ET on ABC after the winter break.